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Asda’s ‘The Kids Eat’ initiative

Supermarket giant Asda has announced its latest scheme in an effort to help feed children this summer.

Children across England and Wales will be able to eat for just £1 at any time of day in Asda Cafés, seven days a week, with no minimum adult spend required.

According to Asda, the effort is to tackle holiday hunger at a time when the cost-of-living continues to rise. At the stores, various locations, children aged 16 and under can access a hot or cold meal for just £1.

An Asda spokesperson said:

“We know that families can find the summer holidays tough, and our customers are telling us that this year more than ever, they’re concerned about holiday hunger. With that in mind, we are so pleased to be able to offer children’s meals for just £1, with no minimum adult spend, to ensure that those who would normally rely on a school meal aren’t left without.”

The Kids Eat for £1 initiative is available all day, every day from 25th July until 4th September in England and Wales, dependent on the store and opening hours.,

There will be a hot meal or cold meal, or both, on offer.

Baby food is also available as part of the initiative, those will be able to enjoy a free pouch of Ella’s Kitchen baby food (70g pouch) in their local Asda Café